Author | Chi Xiaotong, General Manager of Zhichong Culture

Carrying Forward Chinese Traditional Culture, Practising Public Welfare Undertakings

Traditional culture is not unfamiliar to me. In fact, there are many things related to tradition in modern life, ranging from the quintessence of Chinese culture – Peking Opera as well as festival customs to wisecrack and two-part allegorical sayings of common people. Traditional culture permeates every aspect of life. Traditional culture is not far away from us, but the pace of contemporary life is getting faster and faster, therefore we seem to have forgotten to pay attention to and comprehend the wisdom that our ancestors have left for us.

One may have to experience a lot before gaining more insight into life. After experiencing tremendous changes in terms of family, career and life, I find that feedback to soul from material level is actually limited, but our soul requires kind of root and support. Such spiritual demand is extremely important when we’re at the crossroads of life. With spiritual support, we’re able to find our subsequent life directions. Learning Chinese traditional culture is the spiritual source for me to gain mental strength. In the process of learning, I feel unspeakable joy in my inner heart and I embrace kind of heartfelt gratitude and respect for the monuments and landmarks in the corridor of traditional Chinese culture.

I started to commit myself to the public welfare undertakings of Chinese traditional culture together with my peers from the team of Zhichong Culture quite early. We intended to help more people in the way of public welfare and enable more people to find their own spiritual sustenance through profound traditional culture. In such process, I also felt kind of joy and satisfaction that had nothing to do with material. In fact, for many issues and emotions that plagued us in real life, we could gain answers from the past of the ancients. There were too many inspirations and thoughts in the vast sea of wisdom of traditional culture. This also solidified my determination to devote myself to carrying forward Chinese traditional culture.

Joining Ding Yifeng, Achieving Great Success

It was due to coincidence and fate that Zhichong Culture became one cultural communication company under the leadership of Ding Yifeng Group. Ding Yifeng Group also considers the promotion of Chinese traditional culture as its own responsibility, but at the same time, it intends to revive Chinese traditional culture through a kind of innovative operation mode: to build a high-end platform that integrates both culture and finance for social people with lofty ideals to enable them to not only obtain material wealth but also harvest spiritual wealth and growth of wisdom.

Thanks to Chairman Sui Guangyi and President Ma Xiaoqiu for their trust and cultivation. In terms of carrying forward traditional culture, Ding Yifeng Group enables me to understand that the development of enterprise also requires cultural support. With affection for the country and the prospect of doing something for the country and people, Ding Yifeng is moving towards an increasingly larger stage. Such enterprise cultural philosophies as “selflessness, altruism, dedication, trustworthiness” & “prospering business and benefiting all people” have been brought onto international stage by President Ma Xiaoqiu successively. She took part in Chinese and foreign cultural exchange, shared the development process of Ding Yifeng Group, told the stories of China, uttered the voices of China and enabled the wisdom of Chinese traditional culture to influence more people.

Dedicated and Devoted, Dare to Rise to Challenges

Under the leadership of Ding Yifeng Group, Zhichong Culture, as a disseminator of traditional culture, focuses on carrying out various magnificent campaigns: from the Ceremony of Worshiping Heaven & Pilgrimage at Changbai Mountain, the Ceremony of Worshipping Yellow Emperor at Xinzheng, Han Chinese Wedding Ceremony, Opening Ceremonies of Tianhe Cultural Creativity Companies to the Annual Meeting of Ding Yifeng. Every campaign embodies the lofty spirit of traditional culture and carries forward the thought and wisdom of scholars of the past.

In particular, with years of experience in planning and executing large-scale campaigns and thanks to the joint efforts of team elites, the annual meeting of Ding Yifeng shocked the eyes of the whole world: it not only integrated 5,000 years of Chinese civilization and contemporary China’s style and features; moreover, the grand ceremony also unfolded the enterprise spirit and brilliant future of Ding Yifeng in front of everyone and attracted tens of thousands of elites and celebrities from political, business and cultural circles around the world as well as the shareholders and family members of Ding Yifeng to be present at scene! Let us witness the more and more far-reaching spreading of traditional Chinese culture and the gradual improvement of its value and influence.

“Tao that can be described is not universal and eternal Tao.”

When I came into contact with Tao Te Ching for the first time, I learned a lot of truth from it, but all those stayed on cognitive level. After I joined Ding Yifeng Group, I noticed that President Ma and Chairman Sui carried forward traditional Chinese culture themselves and shared their feelings and experiences with other people tirelessly. In this process, I went through the baptism by the great wisdom of sages both physically and mentally, therefore I developed different outlook and comprehension about life and I gained different feelings and experiences. Meanwhile, I came to understand that only cognition was not enough as practice was also required. The so-called knowledge-action unity meant to compare and combine work practice with theory. I found that the more that you thought about traditional culture, the more profound you found it was.

Ding Yifeng Group operates business and manages enterprise with the philosophy of “Taoist Culture”. It not only permeates traditional culture into all aspects of corporate culture atmosphere, but also combines its various programs with traditional culture. On the one hand, it endows its products with more cultural connotations; on the other hand, it helps further promote excellent Chinese traditional culture. Tao Te Ching by Lao Tzu was brief in words but profound in meanings. Covering philosophy, ethics, political science and many other sciences, its content is broad, profound and inclusive of all things in such aspects as scholarship, self-cultivation, social intercourse, business, real estate, politics, etc. No matter you’re high-ranking officials, rich businessmen or ordinary people, all of you can discover the wisdom that you need from Tao Te Ching. If you deal with affairs in line with “Tao”, you’ll be peaceful and sensible in mind and able to achieve success one way or another; if you do business in line with “Tao”, you can always win and everything will go well with you.

“If you learn to let things take their own course, then there’s nothing that you cannot do.” Only after really living up to “inaction” in mind and really letting go of “small self” can one gain the strength of achieving “greater self”. Only after really living up to “inaction” can one shoulder its own responsibility frankly and bravely!

作者 | 迟晓彤 知崇文化总经理

弘扬传统文化，践行公益事业

传统文化之于我并不陌生，其实现代生活中有很多东西都与传统有关，大到国粹京剧、节日习俗，小到老百姓口中的俏皮话、歇后语，生活处处都有传统文化的影子，传统文化离我们并不遥远，只是如今的生活节奏越来越快，我们似乎忘记留意和领会老祖宗留给我们的那些智慧了。

人生可能需要经历才会有更多的体悟。当经历了家庭、事业、生活的种种变数之后，我发现，物质层面给予心灵的回馈其实是有限的，精神需要回归和支撑，这种需求在面对人生十字路口的时候，尤其重要，这份支撑会让我们找到生活的下一个方向。而学习传统文化，就是我汲取精神力量的源泉。在学习的过程中，内心会有一种说不出来的喜悦，而对中华传统文化长廊中一个个的丰碑和路标，更有一种发自内心的感恩和敬意。

我很早就开始和知崇文化团队的小伙伴们一起投身传统文化公益事业，想以公益的方式去帮助更多的人，通过传统文化的精深让更多人找到自己的精神寄托。在这个过程中，我也感受到了那份和物质无关的快乐和满足。现实生活中许许多多困扰我们的问题和情绪，其实都能在古人的过往中找到答案。在传统文化浩瀚如海的智慧里，有太多启示与思考，也让我更加坚定了自己要做弘扬中华传统文化的一份子。

加入鼎益丰，成就大格局

2014年，既是因缘巧合，又是冥冥中注定，知崇文化成为鼎益丰集团旗下的文化传播公司。鼎益丰集团同样以弘扬中华传统文化为己任，但同时更以一种创新性的运营模式复兴中华传统文化：为社会有志之士搭建了一个文化与金融互相融合的高端平台，不仅让人从中获得物质财富，同时收获更多的是精神财富和智慧增长。

感恩隋广义主席和马小秋总裁的信任和培养，在弘扬传统文化方面，鼎益丰集团让我明白，企业的发展同样需要文化做支撑，带着家国天下的情怀，带着为国为民做一番事业的展望，鼎益丰走向越来越大的舞台。而 “无我、利他、专一、守信”、“兴业济民，普利大众”的企业文化理念，随着马小秋总裁相继亮相国际舞台，与中外文化互鉴交流，分享鼎益丰集团的发展历程，讲述中国故事，发出中国声音，也让中华传统文化的智慧影响更多的人。

专一奉行，敢于亮剑

在鼎益丰集团的带领下，知崇文化作为传统文化的传播者，集中精力打造出一个个精彩活动案例：从长白山敬天朝山大典、新郑黄帝拜祖大典，中国汉式婚礼、各家天河文创开业典礼，再到鼎益丰年会，每一个活动都承载了传统文化之魂，发扬了先贤的思想和智慧。

特别是鼎益丰年会，经过多年大型活动策划和执行所积累的经验和团队精英的共同努力，这一年一度的盛会震惊了世人的眼球：它不仅融合了五千年中华文明及当代中国的时代风貌，更把鼎益丰的企业精神和光辉未来在这场盛典中浓缩地展现在大家面前，吸引了来自全球政界、商界、文化界的精英名流，以及鼎益丰股东、家人们上万人欢聚现场！让我和小伙伴们共同见证了中国传统文化传播不断深远和价值影响力的逐渐提升。

道可道，非常道

最开始接触《道德经》，从中悟出了许多道理，但都是认知层面，在进入鼎益丰集团之后，看到马总和隋主席身体力行地在弘扬中华传统文化，不知疲倦地向人们分享他们的感悟与心得。这个过程中，我身心感受到了圣贤大智慧的洗礼，让我对人生的看法和理解，有不一样的感受和体验，也真正明白，仅仅有认知是不够的，还需要践行，所谓知行合一，就是把工作实践的经历与理论对比、结合，我发现传统文化越琢磨越别有一番味道。

鼎益丰集团用“道家文化”立业治企的理念，不仅将传统文化渗透到企业文化氛围的方方面面，更是把旗下的众多项目与传统文化相结合，一方面赋予产品更多的文化内涵，另一方面也帮助中华优秀传统文化更进一步地推广。老子的《道德经》文约意丰，涵盖哲学、伦理学、政治学等诸多科学，内容博大精深、包容万物，无论是治学修身、处事待人，还是经商置业、从政为民；无论是达官贵人、富商大贾，还是平民百姓，都能够在《道德经》中找到自己所需要的智慧。顺“道”处事，做人自然圆融通达，左右逢源；依“道”经商，商场自然无往不胜，事事亨通。

“无为之处而无所不为”：正是因为一个人心中真正做到了“无为”，真正把自己的“小我”放下，才能增长成就“大我”的力量。只有真正做到了“无为”，也才能心地坦荡、勇敢担起自己的责任！

作者 | 遲曉彤 知崇文化總經理

弘揚傳統文化，踐行公益事業

傳統文化之於我並不陌生，其實現代生活中有很多東西都與傳統有關，大到國粹京劇、節日習俗，小到老百姓口中的俏皮話、歇後語，生活處處都有傳統文化的影子，傳統文化離我們並不遙遠，只是如今的生活節奏越來越快，我們似乎忘記留意和領會老祖宗留給我們的那些智慧了。

人生可能需要經歷才會有更多的體悟。當經歷了家庭、事業、生活的種種變數之後，我發現，物質層面給予心靈的回饋其實是有限的，精神需要回歸和支撐，這種需求在面對人生十字路口的時候，尤其重要，這份支撐會讓我們找到生活的下一個方向。而學習傳統文化，就是我汲取精神力量的源泉。在學習的過程中，內心會有一種說不出來的喜悅，而對中華傳統文化長廊中一個個的豐碑和路標，更有一種發自內心的感恩和敬意。

我很早就開始和知崇文化團隊的小夥伴們一起投身傳統文化公益事業，想以公益的方式去幫助更多的人，通過傳統文化的精深讓更多人找到自己的精神寄託。在這個過程中，我也感受到了那份和物質無關的快樂和滿足。現實生活中許許多多困擾我們的問題和情緒，其實都能在古人的過往中找到答案。在傳統文化浩瀚如海的智慧裏，有太多啟示與思考，也讓我更加堅定了自己要做弘揚中華傳統文化的一份子。

加入鼎益豐，成就大格局

2014年，既是因緣巧合，又是冥冥中註定，知崇文化成為鼎益豐集團旗下的文化傳播公司。鼎益豐集團同樣以弘揚中華傳統文化為己任，但同時更以一種創新性的運營模式復興中華傳統文化：為社會有志之士搭建了一個文化與金融互相融合的高端平臺，不僅讓人從中獲得物質財富，同時收穫更多的是精神財富和智慧增長。

感恩隋廣義主席和馬小秋總裁的信任和培養，在弘揚傳統文化方面，鼎益豐集團讓我明白，企業的發展同樣需要文化做支撐，帶著家國天下的情懷，帶著為國為民做一番事業的展望，鼎益豐走向越來越大的舞臺。而 “無我、利他、專一、守信”、“興業濟民，普利大眾”的企業文化理念，隨著馬小秋總裁相繼亮相國際舞臺，與中外文化互鑒交流，分享鼎益豐集團的發展歷程，講述中國故事，發出中國聲音，也讓中華傳統文化的智慧影響更多的人。

專一奉行，敢於亮劍

在鼎益豐集團的帶領下，知崇文化作為傳統文化的傳播者，集中精力打造出一個個精彩活動案例：從長白山敬天朝山大典、新鄭黃帝拜祖大典，中國漢式婚禮、各家天河文創開業典禮，再到鼎益豐年會，每一個活動都承載了傳統文化之魂，發揚了先賢的思想和智慧。

特別是鼎益豐年會，經過多年大型活動策劃和執行所積累的經驗和團隊精英的共同努力，這一年一度的盛會震驚了世人的眼球：它不僅融合了五千年中華文明及當代中國的時代風貌，更把鼎益豐的企業精神和光輝未來在這場盛典中濃縮地展現在大家面前，吸引了來自全球政界、商界、文化界的精英名流，以及鼎益豐股東、家人們上萬人歡聚現場！讓我和小夥伴們共同見證了中國傳統文化傳播不斷深遠和價值影響力的逐漸提升。

道可道，非常道

最開始接觸《道德經》，從中悟出了許多道理，但都是認知層面，在進入鼎益豐集團之後，看到馬總和隋主席身體力行地在弘揚中華傳統文化，不知疲倦地向人們分享他們的感悟與心得。這個過程中，我身心感受到了聖賢大智慧的洗禮，讓我對人生的看法和理解，有不一樣的感受和體驗，也真正明白，僅僅有認知是不夠的，還需要踐行，所謂知行合一，就是把工作實踐的經歷與理論對比、結合，我發現傳統文化越琢磨越別有一番味道。

鼎益豐集團用“道家文化”立業治企的理念，不僅將傳統文化滲透到企業文化氛圍的方方面面，更是把旗下的眾多專案與傳統文化相結合，一方面賦予產品更多的文化內涵，另一方面也幫助中華優秀傳統文化更進一步地推廣。老子的《道德經》文約意豐，涵蓋哲學、倫理學、政治學等諸多科學，內容博大精深、包容萬物，無論是治學修身、處事待人，還是經商置業、從政為民；無論是達官貴人、富商大賈，還是平民百姓，都能夠在《道德經》中找到自己所需要的智慧。順“道”處事，做人自然圓融通達，左右逢源；依“道”經商，商場自然無往不勝，事事亨通。

“無為之處而無所不為”：正是因為一個人心中真正做到了“無為”，真正把自己的“小我”放下，才能增長成就“大我”的力量。只有真正做到了“無為”，也才能心地坦蕩、勇敢擔起自己的責任！