Ding Yi Feng annual carnival was held ceremoniously in Spring Cocoon Gymnasium at Shenzhen Bay on November 6th, 2018 (Beijing time). Tens of thousands of political, commercial and cultural elites and celebrities from all over the world, as well as millions of enthusiastic “Ding fans” who watched the event live online, witnessed the unparalleled Chinese ritual and music feast together.
Sponsored by Ding Yi Feng Group and planned and coordinated by the team of Zhichong Culture under the Group, this annual meeting was prepared carefully for more than two months and its theme was “Merry Climax • Great Form”. “Merry Climax” refers to harmony, happiness and warmth, and “Great Form” refers to the form of Heaven and Tao of Heaven. The theme of this annual meeting perfectly reflected the current development situation of Ding Yi Feng and implied the best wishes contained in traditional Chinese culture.
Tens of thousands of audience at the scene
The carnival lasted for four hours and was divided into four sections, i.e. “Tao without Name”, “Largest Square without Corner”, “Great Beauty at Peach” and “Great Music with Faintest Notes”. A fantastic, excellent and unrivaled cultural feast fully interpreted the long-standing and well-established Chinese traditional culture.
The emcee team of the carnival was led by Zhichong Culture. Dong Chao and Jiaqian, the presenters of Shenzhen Satellite TV, were specially invited as hosts. Besides, Liang Yingjia of Ding Yi Feng Group, Liu Xinyi and English host Chen Shuhui also presided over the carnival.
The five hosts from right to left were: Jia Qian, Dong Chao, Liu Xinyi, Liang Yingjia, Chen Shuhui.
Tao without Name
The great Tao has no shape, mercy or name.
Under the huge countdown figure and dazzling lighting show on the stage, tens of thousands of guests were plunged into excitement and surprise to experience the unique welcoming ceremony of ancient oriental China. Under the heartbreaking everlasting drum and bell sound, emcees and senior management team entered the city slowly and Sui Guangyi (Chairman of Board of Directors of Ding Yi Feng Group) and Ma Xiaoqiu (President of Ding Yi Feng Group) stepped on the stage.
Countdown and dazzling lighting show
Sui Guangyi, Ma Xiaoqiu and many elites of Ding Yi Feng recited Tao Te Ching in the center of the stage. The atmosphere at scene was magnificent and their voice was like a great bell. This program was full of unique elements and charm of Chinese traditional culture. It vividly depicted Ding Yi Feng’s corporate culture tradition of reading Tao Te Ching every morning over the years, and shocked the hearts of every guest.
Sui Guangyi, Ma Xiaoqiu and many elites of Ding Yi Feng recited Tao Te Ching.
Tens of thousands of guests were welcome with the highest courtesy – line dance – for their presence at the annual meeting. Chairman Sui Guangyi and President Ma Xiaoqiu went out of the city to welcome guests and friends from all over the world with their greatest sincerity. After all guests and friends took their seats, dance accompanied by music started. The standard of “Six-Line Dance” was adopted for this carnival. Each horizontal line and vertical line had six dancers respectively, thus there were 36 dancers in total. All dancers wore Chinese ancient clothes and held feather in their right hands and Yue (one kind of Chinese ancient musical instrument similar to flute) in their left hands. They made different postures which fully displayed the beauty of etiquette, embodied the hospitability, enthusiasm and sincerity of Ding Yi Feng and warmly welcomed guests and friends from all over the world!
After the dancers walked off the stage, golden dragon dance was performed on the stage. With such an opening dance called “Winning Instant Success”, the carnival kicked off officially.
Opening Dance of “Winning Instant Success”
Largest Square without Corner
The largest square has no border, boundary or frontier.
Sui Guangyi came onto the stage and delivered his welcoming speech under magnificent artistic atmosphere. First of all, he expressed his heartfelt thanks to tens of thousands of guests for their arrival and extended his good wishes for them. He said in his speech, “Ding Yi Feng will continue to abide by its commitment, uphold its social responsibility concept of ‘Promoting industry and helping all people’, sublimate Chinese business ethics, forge the backbone of national industrial brand, and become national boutique with worldwide reputation and a respectable world-class enterprise.”
Sui Guangyi, Chairman of Board of Directors of Ding Yi Feng Group, delivered welcoming speech.
Li Kecheng, Secretary of CPC Party Branch of Ding Yi Feng Group, came onto the stage and reported on his work. His report manifested the enterprise concept of Ding Yi Feng Group once again, that is, strengthening party building work effectively as well as loving, supporting and following CPC.
Li Kecheng, Secretary of CPC Party Branch of Ding Yi Feng Group, reported on his work.
Then Ma Xiaoqiu came onto the stage and made a passionate speech. She learned a lot of feelings that she gained from a new song called Hero. She said, “It’s sung in the song that ‘no loud cry for so long, because I’m too tired to cry or I chock it down; when I count down my future unknown days, I wonder if they’re tough or lonely’. With such profound connotations, we feel energized. When I recalled those days when Ding Yi Feng was newly founded, that period was really tough. But nowadays everyone of Ding Yi Feng is fighting day and night for the Chinese dream and for the future. We are the heroes at the moment. We are our own heroes.”
Ma Xiaoqiu, President of Ding Yi Feng Group, made a speech.
Mr. Porter Bibb, famous corporate strategy consultant, financier, journalist and writer from USA; Mr. Lorenzo Borghese, a prince, businessman, star and member of the Borghese family from Italy; Mr. Holmes H Stoner, the Founder and Chairman of famous Pacific Rim Chamber of Commerce and USA International Business Association; Mr. Philip Damas, Chairman of Executive Board of Bangkok TMB Bank Limited, delivered wonderful speech respectively and expressed their sincerity to carry out in-depth cooperate with Ding Yi Feng.
Mr. Porter Bibb came onto the stage and delivered speech
Mr. Lorenzo Borghese came onto the stage and delivered speech
Mr. Holmes H Stoner came onto the stage and delivered speech
Mr. Philip Damas came onto the stage and delivered speech
Great Beauty at Peace
Great beauty has no name, gain or dispute.
The miracle development of Ding Yi Feng Group is inseparable from the selfless dedication and tenacious enterprising of the people of Ding Yi Feng. In order to sum up the past and inspire the future, annual award presentation was specially arranged at this annual meeting. In this section, besides the previous three awards (Fengyun List, Qingyun List and Lingyun List), another two new awards (Model Collective and Cultural Creativity) were added this year.
Model Collective Award was won by CPC Party Branch of Ding Yi Feng Group, and Cultural Creativity Award was won by Painter He Junhui and Design Director Luo Zhaohui of the Group.
Chen Guohua, Vice President of Ding Yi Feng Group, announced the winner list of Model Collective Award, Cultural Creativity Award and Chengming Award.
The names of three awards had profound traditional cultural connotations. The names of these three awards were Chengming, Jianling and Chongde. Chengming meant “upright and outstanding”, corresponding to “Outstanding Staff Award”; Jianling meant “strategically situated”, corresponding to “Outstanding Management Award”; Chongde meant “requite contributions and value virtue”, corresponding to “Outstanding Contribution Award”. These three awards reflected the noble character and virtue advocated by Ding Yi Feng Group and its enterprise culture of encouraging hard work. These three awards were the recognition of winners’ earnest practice of Ding Yi Feng’s enterprise culture and their outstanding contributions to the Group.
Ma Xiaoqiu, President of Ding Yi Feng Group, announced the winner list of Jianling Award
Sui Guangyi, Chairman of Board of Directors of Ding Yi Feng Group, announced the winner list of Chongde Award
This year there were 11 winners of Chongde Award, 22 winners of Jianling Award and 69 winners of Chengming Award. Tens of thousands of guests at the scene witnessed such honor and movement. Where there are pains, there are gains. All the award-winning elites were the exemplars of practising Ding Yi Feng Group’s enterprise spirit of “selfless, altruism, dedication and trustworthiness”. It was due to the joint efforts of everyone that Ding Yi Feng yielded unusually brilliant results.
Great Music with Faintest Notes
Great music has no sound, joy or ear.
In this section, over ten carefully prepared programs were unfolded slowly on the stage full of traditional cultural connotations. Five thousand years of Chinese culture and civilization, the spirit and vitality of contemporary China, and the enterprise spirit and glorious future of Ding Yi Feng were concentrated and displayed in front of the world at this carnival.
All members of CPC Party Branch of Ding Yi Feng recited the poetry Ode to the Motherland.
With passionate and vigorous recitation, the members of CPC Party Branch of Ding Yi Feng recited the poetry Ode to the Motherland and spread out the historical picture of communists pursuing happiness for the people. The atmosphere at scene was full of joy. The program reflected the harmony among the guests in the hall and mutual respect and harmony between guests and owner.
Zen Tao Business School performed the etiquette ode Book of Songs -Deer Call.
The Indian dance Dancing God led by Liu Xinyi (General Manager of 2nd Marketing Division) had lively and cheerful rhythm. The beautiful and sacred dance implied devout, pure and selfless love of god…
Indian dance Dancing God led by Liu Xinyi
The program Tao performed by Ma Xiaoqiu affectionately pushed the atmosphere at scene to climax. This program adopted new form. It consisted of Cloud-Reaching Laugh, Rap of Tao Te Ching and Believe Yourself. Ma Xiaoqiu changed clothes three times on the stage and aroused thunderous applause on the spot. Ma Xiaoqiu said that such a program did not stick to the traditional way of expression and told audience that Tao could always be in mind although its expression form could be different. Such program fully depicted the spirit of the people of Ding Yi Feng, i.e. courageously first self-confident and calm.
The program Tao performed by Ma Xiaoqiu affectionately
The song Unstained, a duet sung by Mr. Wang Mengtao (Vice President of Ding Yi Feng and Chairman of Zhichong Culture) displayed the noble character of the Group’s working team, i.e. “unwilling to be stained by right and wrong” and “only willing to live without regret for the rest of life”.
The song Unstained sung by Wang Mengtao, Vice President of Ding Yi Feng
Programs prepared by staff carefully were presented in front of audience at high quality on the stage that changed irregularly like floating clouds and flowing water, such as the classical dance Beauty near Luo River, acrobatics Rising Step By Step, dance accompanied with Beijing opera: Ode to the Pear Tree, group dance The Infinite, male group dance Wind Forest & Fire Mountain as well as male-female duet Spring Blossoms.
The classical dance Beauty near Luo River performed by team representatives of Hong Kong Ding Yi Feng.
Acrobatics program Rising Step By Step performed by team representatives of Singapore Ding Yi Feng
Dance accompanied with Beijing opera: Ode to the Pear Tree, performed by the team of Tianwen Fude
Artistic elements representing China such as traditional opera and acrobatics were integrated; the core of chivalrous spirit of China such as benevolence and righteousness were incorporated; all those symbols that implied peaceful and beautiful in traditional Chinese culture such as plum blossom and lotus were artistically displayed. These programs profoundly illustrated the grand atmosphere of Chinese ritual music and the culture of Ding Yi Feng. In the following development process, Ding Yi Feng will proceed from this annual carnival, enter the center of world stage, move toward its own millennium goal and continue to interpret its magical development road!
Group dance The Infinite performed by Changbai Mountain Tianding Group.
Male group dance Wind Forest & Fire Mountain performed by team representative of Fengyuanxin
The program Spring Blossoms performed by team representative of Cai Yi Tong
Every element of this annual meeting bore the charm of traditional Chinese culture; elegant and beautiful programs were arranged and every detail showed the cultural style of Ding Yi Feng Group. The lofty and sacred oriental artistic conception fostered not only enriched the connotation of Ding Yi Feng’s corporate culture, but also represented a grand event of cultural exchange all over the world.
Under the visual impact of many cultural wonders as well as the shock brought by brilliant colors and vocal music, ten thousand audiences from all over the world on the spot gained artistic and aesthetic enjoyment of the beauty of Chinese culture; moreover, through the Chinese artistic conception created by multiple cultural elements, they comprehended Ding Yi Feng Group’s spiritual kernel of “selflessness, altruism, dedication and trustworthiness”.
Words / Lv Qiujia
Proofreading / Li Jiawen
Photo / Zhang Weinan, Gao Zikun, Li Wei
Photo Editor / Luo Zhaohui, Zhang Pengjian